Finding a background wall to use in a photoshoot is a job that requires some thought. What look do you want? What time of day will u do it? Where was that thing I saw that time? Do you remember that? Is there gonna be a heap of people wanting to get in on the action? Are there any fences you might have to consider?

It’s all a matter of considering what is available and how you can use it to best portray your image. Love Jungle is about minimalism, simplicity, blank canvases, and keeping things plain. So we wouldn’t exactly go ahead and shoot some hard-ass ghetto crime scene like Crooks and Castles just did. We would go for something a bit more simple and relaxed.

Our next range – “Equal” – is all about keeping things clean, cool, and easy. So we had to look for something that would suit this, which also meant looking for something that was possible. You see, what is possible for us; is to shoot a factory wall in the backend of Marrickville. What is possible for Seafolly, is to shoot Catherine McNeil on a tropical island. One day man. One day.

Today, we went looking for a wall.