Following up on my other post about our brand identity, logo and marketing, here’s something that is currently in the early stages of development.

The purpose of this symbol is to connect consumers with our website – lovejungle.com – through a visual logo not associated with ‘complex’ words. Most people love our name and usually remember our website, but this logo is intended to create further flexibility in our brand and website that gives us an infinite number of ways to promote our culture, cross collaborate and connect with people.

This might not make as much sense to you as it does to us, but give it time. Hint: First used for the Love Jungle x Kid Kenobi collection.

And while i’m at it I may as well show you some of these.

Here is just a small collection of logos, shapes, letter types, concepts and images that we felt had a connection to the brand we wanted to create.

Burton.

Even going so far as to consider physical distribution such as store presence, street marketing, concept stores and any number of different strategies.

This is just a portion of inspiration used to structure our brand. I hope you enjoyed them as much as we did – i’m sure i’ll elaborate on a few concepts later.