Last night it was the Swedes who were doing the hosting when we headed to Oxford Art Factory for ‘Generation S.’ The night was organised by the Swedish Embassy – in collaboration with Somedays and a few other Swede representatives – to pay tribute to their home country’s fashion and music.

Cheap Monday, Dr. Denim, Gram Shoes and Julian Red are all (you guessed it) Swedish and are all taking over Sydney at the moment. Everyone seems to be falling in love with their clean, simple, fresh and affordable products. At least that’s the reason we are digging Dr. Denim jeans at the moment. If you haven’t heard of these guys, head into Somedays and check them out. Their cut is right, the denim is awesome, and their cheap as. If you’ve got a pair then you know what we talkin’ about.

The highlight of the night was definately the shoot that each brand did in the OAF fish tank.